How Easter became our favourite chocolate holiday

Easter is one of the most important celebrations on the holiday calendar every year. It’s not only a cherished time for family, but also a renowned symbol of new life. Across Europe and the world, Easter has also become synonymous with folk favourites like the Easter Bunny, Easter eggs and our personal favourite: chocolate.

As we count down the days to the Easter celebration, we took a closer look at the origins of this symbolic holiday and how it has evolved over the centuries.

The Origins of Easter Weekend

Easter is a moveable feast and occurs on different dates each year between 22 March and 25 April. The Bible says that Jesus Christ died on the cross on Good Friday and that he was then resurrected on Easter Sunday. To this day, Easter weekend starts on Good Friday; centres around Easter Sunday; and ends on Easter Monday to celebrate the weekend’s good news.

The Tale of the Easter Bunny 

Some more modern traditions that are adored around Easter are the Easter Bunny and Easter eggs. But where did these beloved creatures come from? One of the earliest stories of the Easter Bunny is tied to a German tradition dating back to the 1600s. Legend has it that a rabbit called Oschter Haws (Easter Hare) would lay a nest full of colourful eggs for well-behaved children. Everyone young or old would then go search for Oschter Haws’ eggs and so, the Easter egg hunt was born.
Today, both the Easter Bunny and Easter eggs are appreciated for their symbolism of new life and resurrection. Easter has also continued to be a fun-filled holiday with games such as the Easter egg hunt and egg rolling races, like the annual one held at the White House.

The Love of Chocolate over Easter 

You might wonder why chocolate has become such a big part of Easter, but we simply wonder why not? Our bias aside, when Easter trumps Valentine’s Day and Christmas as a best-selling holiday for chocolate, we’re also keen to know where it all started. 
The first chocolate eggs appeared in France and Germany in the 19th Century as a fun take on the Easter egg. It was an instant hit and well-known brands like Cadbury followed the trend and made their first chocolate eggs in 1875. Over the years, chocolate-making techniques improved to produce the hollow eggs we have today.

The Twist on Tradition this Easter 

To celebrate Easter, We're putting a twist on the traditional Easter Egg Hunt through the irresistible Macolat. Our Macolat Easter Tower is made up out of a box of 20 Macolats that present a unique mosaic of flavours and colours. Priced at just € 25, the Macolat Easter Tower comes with four Macolats of each of our five flavours: Milk Chocolate, Dark Chocolate, Salted Caramel, Yoghurt and Ruby.

The Macolat, a creamy macadamia nut coated with a luxurious layer of the finest Belgian Chocolate, is the perfect modern take on the traditional Easter egg and ideal for hiding in all corners of the house for both parents and children to enjoy.


Start your hunt here.